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MATT + GEM
CORONA
THE BAR THAT LEAVES NO TRACE
PROBLEM
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Corona is made from 100% natural ingredients but it's one of nature’s best kept secrets.
INSIGHT
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Nature has not only given Corona its ingredients but it’s also leant us the tools to promote it.
IDEA
We partnered with eco-build specialists to create an outdoor space that leaves no trace, made using natural materials and sustainable practices. As well as helping people disconnect from the pressures of modern life we helped them reconnect with their surroundings – all while generating considerable PR attention from numerous media outlets.
"CORONA'S ALL NATURAL BAR MARKS BRAND'S ECO-MILESTONE"

"STUNNING BAR BUILT WITHOUT USING ANY MAN-MADE MATERIALS"

"UNIQUE BAR WILL 'LEAVE NO TRACE' ON NATURE"









PERCEPTION OF CORONA’S
NATURAL INGREDIENTS
+ 27%
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