PROBLEM

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Forevermark is DeBeers' own signature diamond brand. Each year the brand’s focus is to name and promote their stunning new collection.  

 

INSIGHT

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Forevermark honours the shared values of your relationship, a celebration of the foundations on which your love is built.

 

IDEA

 

The diamond industry is flooded with images of flawless, happy couples. We dared to show how both the joys and difficulties can deepen your connection and help a relationship grow. By following a couple as they journey through life, we showed that relationships are about supporting each other and building a strong foundation of trust and understanding.