PROBLEM

​

Without being an official World Cup sponsor Deliveroo needed a way to make a noise during the biggest sporting event on the planet.

 

INSIGHT

​

To generate engagement and drive brand awareness we knew it would be important to find a way to join the conversation during the moments that matter.

 

IDEA

 

While staying true to the playful nature of the brand, we developed a reactive social first campaign idea with a flexible approach that allowed us to be relevant during different moments throughout the tournament.