PROBLEM

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With so many new craft gins on the market Hendrick’s needed to remind people that they offer something a little different - the opportunity to escape the conventional and embrace the delectable.

 

INSIGHT

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To work and back, again and again – we knew that the daily commute was the perfect moment to capture people’s curiosity.

 

IDEA

 

Featuring a living roof oddly infused with rose and cucumber, a ‘press for peculiar’ button that triggered old-fashioned music and a Victorian gentleman-style monologue, QR code activated experiences and a continuous upside down pour optical illusion, we gave commuters all over the UK a portal into the peculiar.