PROBLEM

​

After struggling to keep pace with competitors in the smartphone market Nokia needed to find a way to make people consider them a viable option again.

 

INSIGHT

​

We knew touting the new Nokia as ‘the only gadget you’ll ever need’ in the new Bond film would help the brand gain credibility. Becoming part of the scene would enhance brand awareness, create positive associations and influence consumer behaviour.

 

IDEA

 

Launching alongside a hero 90-second TVC, we set socials on fire by giving fans the chance to follow agent Nomi (the new 007) on her escapades multiple times throughout the day. ‘24 hours in the field’ gripped viewers as Nomi smartly used the latest ‘gadgets’ on her new Nokia to complete her missions each day.