PROBLEM

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5G will change the world forever. But with the network not rolling out till later in the year Samsung needed to convince people to adopt the tech early. 

 

INSIGHT

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Once we give people a window into the future and reveal the true potential of 5G the benefits of the Samsung S10 5G will be hard to ignore.

 

IDEA

 

We invited people to take a giant leap into the future via a giant swirling vortex made entirely of S10 5G smartphones. Turning heads in Piccadilly, the vortex took viewers on an unforgettable journey that unpacked the smartphone’s key features along the way.