PROBLEM 

 

Sometimes we lack the attitude, willingness, confidence to go all in.

 

INSIGHT 

 

That rush, that nerve, that endeavour, there’s no greater feeling than diving into new experiences head first.

 

IDEA 

 

There's nothing half-hearted about stripping down to a 3mm piece of nylon and going all in. We challenged creators to strip down to their cossies, embody the spirit of the brand and encourage others to Go Full Speedo.